TIAA IRA ROLLOVER
Should I stay or should I go now? Many people with IRAs wonder this exact thing. Here's a little brochure to help them understand their options with their IRA.
Words are the way.
Excite. Inspire. Teach. Move.
Whether you're hoping to establish authority, build trust, or disrupt an entrenched way of thinking, messaging matters.
I lean on research findings, marketing surveys, and creative briefs to craft copy that rises above the din and drives your message into the hearts and minds of your ideal audience.
Testimonials
Andrea continually provides me and my agency with outstanding work, above and beyond her copywriting abilities, she provides added value by really understanding the nuances of each client.
-Jennifer, Agency Lead
"When I heard Andrea was being brought in [to the project], I just knew we'd get all that and then some. She consistently overdelivers and is a pleasure to work with.
- Irena, Content Strategist
"Andrea just gets it. Every project, every brainstorm, she's just bursting with ideas, enthusiasm, and talent. The best. Highly recommend."
- Ashley, Designer
"Tons of ideas, no ego, ridiculously great writing. No one ever has a negative thing to say about her, and I love having her to turn to on some real whammies."
- Kelly, Sr. Marketing Manager
Selected work
Many of my projects are protected by NDAs, but these selected pieces demonstrate my versatility with web copy, social ads, print and outdoor media. Not pictured are speeches, scripts, ghost-written articles, and content attributed to executives.
Cognaize | Accurate Intelligent Document Processing
Artificial Intelligence has been a hot topic and will continue to be as it becomes widely adopted. Working with the CEO, CMO and COO at Cognaize, I was able to develop copy for their website in advance of their next round of venture funding.
GLG social posts
This is a small sample of social posts I concepted and created for GLG, a large professional consultancy that puts experts in place in a diversity of organizations.
Kelli 'n Co. website
When Kelli ('n Co) needed web copy and bios to suit their talent and temperament, I was thrilled to oblige. This is a powerhouse creative boutique and I'm honored to be a go-to resource for them.
Linked In Articles
Here's a selection of posts I've published on LinkedIn.
It's not marketing: it's psychology
Writer, educator, human behaviorist? Marketing allows us to become all three.
The Value of Staying Curious
Either you're getting better or you're getting worse. Curiosity helps you do the former. Embrace it.
Is your copywriter a method actor?
Experts always suggest to write what you know. As a copywriter, I believe the best way to create authentic and compelling copy is to first function inside the brand.
4 reasons your brainstorm flopped
Great brainstorms lead to incredible ideas. To make the most of your team-think, avoid these four missteps.
“Marketing is no longer about the stuff that you make, but about the stories you tell.
