Your website has 11 seconds to make an impression

Social ads and billboards—even fewer.

Words matter.

Don't trust a bot to repurpose thoughts already thunk and lines arleady lain. Work with a real live writer who'll deliver more than you expect and exactly what you need.

(That was 11 seconds.)

I'll help you tell an irresistible story

Whether your brand or mission needs to inform, persuade, or compel, your messaging needs to be dead on. Bland and forgettable won't push a boulder up a hill.

My superpower is to simplify the complex so you can key in on critical concepts, develop magnetic messaging, and make your audience believe in ESP. Clever concepts and compelling copy rule the day in our attention economy. That's the currency I trade in every single day.

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Three Ways to Bring Me Onto Your Team

Need a hand with a single project or someone to stand in indefinitely? Great! I'm ready to help.

Desperate for a communicator who'll seamlessly integrate without a ton of hand-holding (I know, right?!)? With over 22 years of experience, I am agile, efficient, and boundlessly creative. I'm obsessed with getting to know the ins and outs of brands, teams, and missions—and I'm a pleasure to work with. Ask anyone.

Strategic Consulting

I'll review, analyze, and make implementable recommendations about your existing messaging so it fits with your brand persona, voice and tone, and sets you apart from the competition.

Copywriting / Editing

I will write non-AI based, original copy against a creative brief to meet your project expectations. Each project will be preceded by an estimate approved by the client/key stakeholders.

Retainer based Contracts

Establish copywriting continuity by retaining me for a minimum of three months. Retainer agreement includes 20 hours of strategic and/or copywriting/editing time per month.

Let's connect

Call or text me at 917-714-1369 to book a free 30 minute phone or Zoom discovery call.

Secure a spot on my calendar and we'll get your marketing firing on all cylinders.

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What are the Chances? • April 10 2025

How Did You Become a Writer?

I get this question a lot. Less now. More when I was younger, when I was shy about calling myself a writer and scared of the, “Have you written any books I’d know?” question.The snarky girl who lives in my head always wanted to say, No, of course you wouldn’t know the stuff I’ve written.I barely know the stuff I’ve written because no matter how much I labor over it, once it’s written, it’s gone… off to find its own way in the world or die trying. I’m not even kidding. You can read back to me som...

What are the Chances? • April 7 2025

Your Body on Inflammation

Your wish is my command. I asked which topic you wanted to hear about next in an informational article, and inflammation won. So, inflammation it is!Be sure to vote on the next topic in the poll at the end.Inflammation gets a bum rap. I’m sure you’ve heard about it as a precursor to disease and other unpleasant afflictions, which we’ll get to in a minute. But, for the time being, I want to praise our bodies for this amazing response that keeps us alive.Inflammation identifies “invaders” in our b...

What are the Chances? • April 3 2025

My Summer as a Fly Girl and other Workplace Crimes

I wasn’t the best waitress.And it wasn’t my undiagnosed ADHD.Or my disinterest in the difference between Paglia e Fieno and Cacio e pepe.It was because I had barely ever been in a restaurant before working in one.My family didn’t eat out. Well, we did, but only after a graduation or a dance recital, and it was such a rare and remarkable experience that the order of operations really didn’t register with me.I was an early employee of Pasta Lovers, filling out an application the minute the Help Wa...

What are the Chances? • March 24 2025

Medical Billing is a Scam—And I Have the Receipts

Another Monday, another fight with an insurance company.I truly feel terrible for people with life-threatening illnesses who are bankrupted by the absolute grift that goes on with medical care in the United States.Let me be clear: I’m not celebrating single-payer systems either, as they’re rife with ridiculously long wait times and doctors who don’t earn what they’re worth. No system is perfect.But I’ve uncovered the most absolutely ridiculous practice—which is or at least should be totally ille...

RoboCopy isn't it

You tried to trim the budget with some free A.I. But it's giving vanilla.

No worries. I can take what you've got, spice it up and give it the voice and impact it needs to stand out from all the others trying to save a buck with a bot.

--No judgment--

(And...if you need a bot to lean on, I can train it for you. Ask me about it!)

"No matter what you're selling, you're selling it to a thinking, feeling human being. Remember that."

Andrea Hoffmann